August 19, 2025, Toronto, ON – Matrix Fitness, the world’s premier commercial fitness provider, was recognized this weekend with the 2025 Steve Block Vendor of the Year Award. The award was presented to Greg Lawlor, president of Matrix Canada at the canfitpro Global Conference and Trade Show.
Since 2001, Matrix has been redefining the fitness and wellness experience worldwide. Working with health clubs, the hospitality industry, condos, municipalities, colleges, universities and high schools, active aging communities, corporate facilities and home gyms, Matrix provides state-of-the-art equipment that combines technology and functionality with sleek, dynamic designs. As a division of Johnson Health Tech, Matrix creates meaningful innovations and products that deliver real solutions, elevating the experience of the user, and ultimately the facility owner.
Matrix is also an ongoing sponsor of canfitpro and a familiar, energizing presence on the trade show floor. Most recently, the brand launched equipment from its new plate-loaded series, part of the Strength That Never Rests campaign that was featured at the 2025 Global Conference and Trade Show, offering attendees a unique opportunity to experience strength training that is different and better.
“Matrix Fitness is a pillar of quality and integrity in our industry. Their leadership, innovative spirit and dedication to excellence have consistently elevated the fitness experience across Canada,” said Maureen “Mo” Hagan, COO, canfitpro. “Their dedication to pushing boundaries while staying rooted in connection and purpose represents everything the Steve Block Vendor of the Year Award stands for.”
Established in 2006 in memory of the late Steve Block, fitness industry leader and co-founder of SPRI® Products, the Steve Block Vendor of the Year Award is given annually to an exceptional fitness vendor whose longstanding commitment to the industry has brought quality equipment, training, education, and innovation.
“This is a celebration of all vendors,” says Greg Lawlor. “As vendors we have a platform to contribute. The passion, the integrity, the risk taking of all entrepreneurs and businesspeople is fantastic and honoring us in the name of Steve Block, a man who brought solutions to the table, and celebrated partnerships with customers, is what Steve stood for. We don’t just sell stuff – we offer solutions.”
About Matrix:
Matrix is the fastest-growing commercial fitness brand and a division of Johnson Health Tech, which this year celebrates 50 years in business. Its state-of-the-art cardiovascular, functional training and strength equipment combines performance, technology and refined design to complement health clubs, hotels and other fitness facilities. About Us | Global Fitness Brand | Matrix Fitness
About canfitpro:
canfitpro is the largest provider of education in the Canadian fitness industry. Founded in 1993, canfitpro delivers accessible, quality education, certifications, conferences, trade shows, and membership services. canfitpro's over 100,000 members include some of the world's finest fitness professionals, health club operators, industry suppliers, and fitness consumers. www.canfitpro.com
Photos of the Matrix Fitness award recipients are available upon request.
For more information, please contact:
Heather Smith
519-671-0157
heather.smith@goodlifefitness.com
