COTTAGE GROVE Wis. (February 29, 2024) — Matrix Fitness, the world’s fastest-growing commercial fitness brand, announces the launch of the Onyx Collection, a five-machine assortment of ultra-premium cardiovascular products designed to invigorate the senses with premium materials, advanced technology and meticulous attention to detail. Carefully crafted by Matrix’s global product development team, the collection, comprised of a treadmill, Ascent Trainer, ClimbMill, upright cycle, and recumbent cycle, is a testament to thoughtful innovation and customer-centric design.
Onyx creates a unified aesthetic that complements a facility’s décor and elevates their space with a fusion of luxury accents and details. The refined design combines elegant angles, seamlessly smooth surfaces, rippling textures and full-spectrum Ambient Lighting to make a statement of style. A large, captivating touchscreen console, intuitive app-based display and Interactive Touchscreen Controls with haptic feedback create an immersive and multi-sensory exercise experience that is the first of its kind.
“Every touch point and every element of the Onyx Collection was designed to be exceptional, immersive, and unlike anything else in our portfolio,” said Andrew Kolman, Vice President of Global Product Development .“At Matrix, meaningful innovation is at the heart of everything we do. Our partners can expect to see this guiding principle artfully expressed in every design detail.”
The Onyx Collection was carefully crafted to meet and exceed the needs of high-end health clubs and luxury hotels — a growing global market estimated to reach over $300B (USD) by 2030.
“Feedback from our industry partners was central to the development process of Onyx, beginning first when Onyx was a mere concept and in every design phase to follow,” said Kolman. “As a commitment to the success of our partners, we have made significant investments in enhanced manufacturing processes, machinery and more exacting quality standards that will not only meet but exceed the expectations of the ultra-premium customer.”
Customers and prospects can see the Onyx Collection firsthand at the 2024 IHRSA tradeshow (Booth #1200) March 6-8 in Los Angeles, CA USA or the 2024 FIBO tradeshow (Hall 6, Booth #C43, #D56 and #E42) April 11-14 in Cologne, Germany.
About Matrix Fitness
Matrix Fitness (matrixfitness.com) is the fastest-growing commercial brand in the world and is the commercial brand of Johnson Health Tech. Matrix offers a complete portfolio of cardiovascular, group training and strength training equipment for health clubs and other fitness facilities.
About Johnson Health Tech
Johnson Health Tech, Inc. (JHT), Taiwan, is among the world’s largest and fastest-growing fitness equipment manufacturers and is home to some of the most respected brands in the fitness industry, including Matrix, Vision and Horizon. The company manufactures a wide assortment of fitness equipment for both commercial and residential use, including treadmills, elliptical trainers, exercise bikes and strength training equipment. JHT’s global management headquarters is based in Taichung, Taiwan, with global product development, marketing and engineering based in Cottage Grove, Wis.
