Toronto, Canada (October 23, 2024) — Matrix Fitness Canada, the global leader in commercial fitness equipment, is proud to announce the renewal of its Platinum sponsorship with Fitness Industry Council of Canada (FIC). This marks the second year of a dedicated partnership aimed at supporting and advancing the fitness industry across the country.
As the Platinum sponsor, Matrix Fitness Canada continues its strong commitment to fostering the growth, development, and innovation within the Canadian fitness sector. The sponsorship underscores the company’s dedication to promoting healthier communities through accessible, high-quality fitness solutions, as well as advocating for fitness as an essential service in improving the physical and mental well-being of Canadians.
“We are excited to continue our partnership with Fitness Industry Council of Canada,” said Nasser Obeid, President of Matrix Fitness Canada. “We stand behind the FIC’s efforts to promote health and wellness at a policy level and we support their mission to unite the industry. Our continued sponsorship demonstrates our belief in the transformative power of fitness and the vital role the industry plays in fostering a healthier, more resilient Canada. We remain steadfast in our support of gym owners, operators, and fitness professionals with innovative solutions and ongoing advocacy.”
Matrix Fitness Canada’s partnership with FIC highlights the company’s mission to contribute to health and wellness globally. Through this collaboration, Matrix will continue to explore initiatives that support gyms, studios, and other fitness facilities, ensuring the long-term sustainability of the industry in an ever-changing environment.
As the fitness industry continues to recover from the impact of the global pandemic, Matrix Fitness Canada is committed to helping gyms and fitness centers continue to grow and expand. By working closely with FIC, Matrix aims to drive positive change, ensuring fitness remains a priority for individuals, businesses, and policy makers alike.
“We are proud to have Matrix Fitness Canada as our Platinum sponsor for the second consecutive year,” said Gabriel Hardy, Executive Directo of the Fitness Industry Council of Canada. “Their support plays a crucial role in advancing our advocacy efforts, shaping the future of the Canadian fitness landscape, and promoting the importance of physical activity for all Canadians. They are not simply commercial equipment providers – they are global leaders in health and wellness.”
About Matrix Fitness Canada
Matrix Fitness is the world’s fastest-growing commercial fitness brand. Known for its innovative design, premium quality, and comprehensive range of cardio, strength, and group training equipment, Matrix offers solutions for fitness centers, boutique studios, and home gyms alike. Matrix Fitness Canada is committed to providing industry-leading products and support, helping individuals and communities embrace a healthier, more active lifestyle.
About Fitness Industry Council of Canada
Fitness Industry Council of Canada (FIC) represents over 6,000 facilities and 6 million members across Canada. FIC is dedicated to promoting and protecting the interests of the fitness industry, while encouraging physical activity as a key component of Canadians’ health and wellness.
For media inquiries, please contact:
Erin Phelan
Communications and Marketing
Matrix Fitness Canada
440-437-7606
erin.phelan@matrixfitness.com
