COTTAGE GROVE, Wis. (May 8, 2025) — Matrix Fitness, the world’s premier commercial fitness brand, introduced ten new Magnum Plate-Loaded stations at the 2025 HFA Show in Las Vegas and FIBO 2025 in Cologne, Germany.
This latest expansion responds to rising demand for strength training options that focus on legs, back and glutes, which continue to shape training priorities across facilities.
The lineup includes the Low Row, Elevated Biceps Curl, Kneeling Leg Curl, Belt Squat, Incline Lever Row, High Row, Reclining Leg Extension, Pendulum Squat, T-Bar Row and Standing Hip Thrust. Production will take place across Matrix facilities in Taiwan, Vietnam and the USA.
Each station introduces a new movement to the Matrix portfolio, expanding training potential through updated biomechanics and purposeful design. Built for durability and performance, these additions help facilities stay ahead of current trends and deliver meaningful variety to their strength-focused members.
“At Matrix, innovation has always meant being different and better. This new Magnum Plate Loaded lineup is a direct response to what the market is asking for: unique, challenging movements built on performance, ergonomics, and durability,” says Chris Adsit, Director of Product Development, Strength.
“By focusing on key drivers like legs, glutes and back, we’re not just meeting demand, we’re helping define the next phase of strength programming. These stations complement free weight and selectorized equipment, offering a natural path to progression and stronger results. It’s all part of our commitment to help facilities stand out and members stay committed. That’s the Matrix difference.”
The new lineup will be available to customers worldwide beginning summer 2025 through Matrix sales representatives and authorized distributors.
For more information and launch updates, visit matrixfitness.com.
About Matrix Fitness
Matrix Fitness is the leading commercial fitness brand in the world and is the premium brand of Johnson Health Tech. Matrix offers a complete portfolio of cardiovascular, group training and strength training equipment for health clubs, hotels and other fitness facilities.
About Johnson Health Tech
Johnson Health Tech, Inc. (JHT), Taiwan, is among the world’s largest and fastest-growing fitness equipment manufacturers and is home to some of the most respected brands in the fitness industry, including Matrix, Vision and Horizon. The company manufactures a wide assortment of fitness equipment for both commercial and residential use, including treadmills, elliptical trainers, exercise bikes and strength training equipment. JHT’s global management headquarters is based in Taichung, Taiwan, with global product development, marketing and engineering based in Cottage Grove, Wis.
